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4 Tips for Effective Email Subject Lines

Your customers’ inbox is full of emails from a range of brands and companies, so how do you make yours stand out from the rest? Perfecting the content and design of your email is vital, but it could all amount to nothing if no one actually reads it.

Three Golden Rules of Email Marketing

By Liam Quinn

Email marketing is just one segment that makes up the vast world of digital marketing. It’s a way of effectively promoting your business, products or services to your audiences through email campaigns that aim to develop the relationship between your business and customers, clients or leads.

Sentius Launches BODY by Finch Health and Fitness Platform

This month, Aussie TV host, model, brand ambassador and former Miss Universe Australia, Rachael Finch has unveiled her new online health and fitness platform; BODY by Finch, created to give busy and health conscious women of all ages and fitness levels more energy, happiness and love - all in less than 30 minutes a day!

Top Tips For Small Businesses Hiring A Digital Agency

Working with an external digital agency can have many benefits. They bring a fresh perspective and new ideas to your business, and they provide a team of qualified technical and campaign experts with up-to-date skills and tools and tried and tested experience. But they can also be expensive, pushy, and will follow their own agenda – putting their own needs ahead of their client.

With more than 18 years of experience working with everyone from start-ups to well established brands such as Nike and Bang & Olufsen, I have heard plenty of agency horror stories...

Sentius in the news this week…

Earlier this week, we announced the opening of our new Melbourne office, which consolidated all of our staff into one location for the first time. The news secured a feature story in Mumbrella, and as a result it appears that we may have ruffled a few agency feathers and attracted many comments.

Are you a social media non-believer?

Can social media REALLY convert has been a long debate amongst businesses and agencies alike. After all, social media is about being SOCIAL – interacting with friends, sharing photos and staying up to date with family. It’s not the right space for brands to plug product benefits and sell their products.

Many businesses argue that social media can’t convert and become frustrated when their investment in social media only amount to a page with a few followers, comments and shares.

At Sentius we challenge this notion Social Media CAN convert and here’s why:

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